Today Social@Ogilvy released its customary seasonal report, Key Digital Trends for 2016, authored by Marshall Manson, CEO, Ogilvy PR London and James Whatley, Digital Director, Ogilvy & Mather Advertising London.
Part one of the report focuses on how well they predicted 2015 ... "not bad at all," in their own words.
Part two (starting on slide 36 if you want to skip to the good stuff) covers their trend predictions for the upcoming year.
To summarize their much more detailed analysis:
- It's not looking good for ads. Blockers are all the rage.
- They coin the term "microtargeting" whereby, "content must be created and tuned against specific audience interests, preferences or affiliations." = "The interests are as focused as possible."
- Seriously start to check out 360 video views options in 2016.
- "'Millennial' is a cheap, lazy and boring way to describe a homogenous group of around 80 million people globally," and "it's also often predicted by a vast misunderstanding of exactly how old the group actually is."
- Twitter usage is declining (probably).
Head on over to the report for all the stats and intel. I really liked the way this one was written. Had some humour in it, which is always a bonus.