Herb Communications launched its website yesterday, and I was pleasantly surprised to see it on the first page of Google already ... albeit position #9. I'll take that!
What's interesting from an SEO standpoint is that it's not the Welcome (home page) that's featured, but the Blog page. I'm reasoning that it's easier and more flexible to pepper blog posts on a more regular basis with keywords, rather than the other main navigation pages that are "set" or don't change very often.
As I write more blog posts on issues of interest over the coming weeks, I'll be experimenting with keywords to see if they affect the rankings and tweak as necessary. I'll also be keeping an eye on the analytics.
I built three separate analytics tools into this website for the purpose of cross-referencing the stats to look for common patterns. Every analytics tool has its own nuances, and because there's always (roughly) a +/- 10% margin of error, I want to ensure they're as accurate as possible.
In my experience of doing this, it's not an overnight success ... but there are ways to speed things along and I'll be implementing those. My aim is to reach the coveted #1 spot on Google's first page of results.