Take a look at that very eye-catching image above. Looks great, doesn't it?
It's a screenshot from a film trailer. Watch it here:
Wow, Marvel Studios are coming out with a Black Widow film!
Nope. What you just watched was an imagined trailer for a non-existent (so far!) film created by a student called Christopher Haley. It was a project he put together for his film editing final, no connection to a major studio or funding involved. It's just because he's a fan of the genre and thought it would look cool.
It looks great and is a fantastic tribute to Marvel Studios. He did them proud and has had over 160,000 views on the video so far. (Also great free PR for Marvel Studios.)
Many brands become nervous when fans play around with their image. I think it should be the opposite: people don't waste time creating magic like this video if they're not enthused with the brand in the first place.
Christopher enhanced Marvel Studios' brand in an excellent and respectful way, and that's something that Herb Communications is striving for too.
We also think that Christoper should be commissioned to create the REAL trailer for Black Widow if it ever becomes a reality!