As Mashable comments, "The tech world only stops to gawk for a few choice events: Apple product launches, Marc Andreessen tweetstorms and Mary Meeker's slide presentations."
Why? Today Mary released her Internet Trends 2015 report, the 20th update of this widely anticipated research piece for those who want to understand and plan around technology. She is a partner at Kleiner Perkins Caufield and Byers.
Another interesting report I chanced upon today in my search for all things digital is The Rise of the Chief Digital Officer. This one is authored by Peter Hughes, National Lead for Delivery and Operations, Deloitte Digital Canada and looks at the key considerations for driving digital growth from the C-suite.
As Peter sums up, "As the digital habits and behaviours of end users continue to evolve, what we call the 'new normal' will be redefined again and again. Organizations will find it increasingly difficult to be proactive as trends are increasingly dictated to them, not by them. Reacting is not necessarily bad -- especially if the organization has invested in a foundation that permits it to act nimbly and quickly. Being 'proactively reactive' requires the organization to have the right leadership, operating model, governance, people and technology.
"All organizations should prepare for a time -- now or soon -- when digital is not merely part of your business, but is your business. Those who start early and transition aggressively will be well positioned to drive powerful digital growth, create value, and play an exciting and increasingly significant role in shaping their digital future -- a future that should be led by a Chief Digital Officer."
Two excellent reports well worth diving into.