Some of my really fun childhood memories include hoovering to earn extra pocket money. What on earth is hoovering? Some strange English ritual?
Nope. It was just what we called vacuuming because one brand had totally dominated and owned the space at the time. (Not sure if people nowadays do the Dysoning but I haven't heard of it.)
And to find their website I immediately Googled it. I didn't Yahoo it, or Bing it.
Are there any downsides to your brand becoming a verb? Honestly can't think of any when people mention your name as they go about their daily digital communications tasks.
Here's a handy list of 41 brand names that are now used as generic terms. How many would you have guessed?