"People try to put us d-down (Talkin' 'bout my generation)," Roger Daltrey once sang. That was decades ago, and people still like to talk about the varying generations that have appeared since then, most with space age names.
Generation Z. Sounds like a bad zombie film. But it refers to those born between 1995 and 2012 (give or take a few years). So these young people have grown up with the Internet, always-on tech and social media.
Lots of studies have been done to analyze what they want and need in this respect, but I thought this article was a good one as it is the thoughts of a teenager on her likes and dislikes of the various social media platforms.
Some interesting points to note:
- Photos and videos on Snapchat are no longer than 10 seconds, and it's this short, ephemeral, close-to-real-life sharing that really sparks my interest, and quite frankly, a lot of my time. Better yet (for now) Snapchat doesn’t have advertisements interrupting my experience.
- Today, the main reason I use Facebook is to keep in contact with people through Messenger. Scrolling through my newsfeed is just a way to pass the time if I'm honest, I rarely find anything interesting though due to a boatload of irrelevant content posted by others.
- I also get most of my news from Twitter. It’s a big part for me. Most, if not all, large news companies have Twitter accounts, and it's much easier to log onto my phone to catch up with the news that I'm interested in rather than pick up a newspaper, magazine, or watch the television.
- The main reason I don't have LinkedIn is because I don't really need it yet. For me, and most people I know my age, hardly anyone has a LinkedIn profile because it's seen as a platform for corporate activity. Maintaining a LinkedIn profile screams, "I'm now ready to grow up. Enough with all this messing around, I’m going to be an adult!"
So, there you have it. Just as brands start to adapt to this audience, then they'll need to get ready for the next Generation ... what?