That feeling when the alarm goes off at 6:00 a.m.! Luckily I'm an early bird so it was out of bed, a quick smoothie, shower and off to HumberLaunch's [breakfast] Summer Workshop Series (Herb Communications joined the business incubator a month or so ago).
Jacqueline shared some excellent insights and tips from her many years of experience helping brands of all shapes and sizes, from a variety of industries.
One comment she said that resonated with me [paraphrasing]: "You have a logo, website and are on social media, so you think you have a brand. No. You just have the tools, not the brand."
Yes! Been saying that for ages. It's just a tool, don't be nervous of it. A telephone, fax machine, e-mail that people use all the time = just tools. People are the brands.
"Know that brands are people too," she says. So we both agree on that.
There's a lot of, shall we say, "borrowing of ideas" from the Internet. Jacqueline mentioned that brands sometimes get stuck in their ways. As they say to her: "It's always been done that way and we don't want to break that mold because it's dangerous."
One point I disagreed on is that social media is not for everybody [please see Jacqueline's comments below for clarification on this point]. As I mention here, I believe it can be adapted to help most brands. There's the simple basics of monitoring your industry and competitors, to a full-on campaign of outreach and discussion with your customers.
She mentioned a quote from Simon Sinek, who I'm embarrassed to say is a new name to me: "People don't buy what you do, they buy why you do it." Now I plan to read more about Simon.
Lastly, we had to sum up our story in six words. Tricky ... but I think, "Twenty years of knowledge helping others" is close to what I'm striving for.
It's great to be part of a business incubator, get out for a while and listen/learn/chat with others in the same boat.
[Updated with reference to Jacqueline's feedback below.]