SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences.
In May 2015 it released The SoDA Report: Digital Marketing Outlook, a digital trend publication.
From the preface:
"Conducted by SoDA in partnership with Econsultancy, the 2015-2016 Digital Outlook Study reveals some intriguing -- and challenging -- trends wielding an impact on the future of marketing and the creation of digital experiences.
"An increasingly complex ecosystem of brands, agencies and consultancies are ushering in a new era of disruption and change in the industry. The rise of consultancies in digital services and a more pronounced trend toward clients bringing digital work in house are just two of the salient findings from this year's study."
Weekend reading. Have a good one.
John.